"The companies whose value came from distributing content in ways the market no longer wants – can you hear us Recording Industry? – can stop thinking that bits are like really lightweight atoms. You are never going to prevent us from copying the bits we want. Instead, why not give us some reasons to prefer buying music from you? Hell, we might even help you sell your stuff if you asked us to."
- Doc Searls and David Weinberger in World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else.
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